R 231317Z SEP 24 MARADMIN 428/24 MSGID/GENADMIN/CG TECOM QUANTICO VA// SUBJ/ANNOUNCEMENT OF THE MARINE CORPS MARKSMANSHIP CAMPAIGN PLAN// REF/A/DOC/TECOM/23SEP2024// NARR/REF A IS THE MARINE CORPS MARKSMANSHIP CAMPAIGN PLAN// POC/B. A. DE MARIA/MAJ/WTBN QUANTICO OPSO/TEL:  (703) 432-6965/EMAIL: [email protected]// POC/W. M. CHINCHAR/CAPT/TECOM G-3 COPSA/TEL:  (703) 784-0045/EMAIL: [email protected]// POC/H. VINSON/CIV/TECOM G-3 COPSA/TEL:  (703) 432-2324/EMAIL: [email protected]// GENTEXT/REMARKS/1.  This message announces the release of the Marine Corps Marksmanship Campaign Plan. 2.  Purpose. The purpose of the Marksmanship Campaign Plan (MCP) is to provide the service with a clear roadmap for maximizing marksmanship lethality across the total force. This five-year plan will enhance the lethality of the individual Marine, while also providing leaders the ability to rapidly assess their unit’s small-arms marksmanship lethality, from individual to collective unit levels. By driving change through modernized training techniques and assessment tools, the provisions included in the MCP will increase readiness and help ensure America's Marines remain the world's premier fighting force. 3.  Background. 3.a.  The Marine Corps MCP is the culmination of more than (6) years of dedicated research into combat marksmanship lethality. In 2018, the Secretary of Defense (SECDEF) established the Close Combat Lethality Task Force (CCLTF) and mandated the development, evaluation, and implementation of “improvements to U.S. squad-level infantry combat formations in order to ensure close combat overmatch against pacing threats and to strengthen the combat preparedness, lethality, survivability, and resiliency” of infantry squads." Shortly thereafter, the Deputy Commandant, Combat Development and Integration (DC, CD&I) tasked the Operations Analysis Division (OAD) to execute a Rifle Marksmanship Lethality Capabilities Based Assessment (CBA) to evaluate the effectiveness of current marksmanship training within the Marine Corps.  3.b.  From 2019-2022, the CCLTF and CBA analyses informed the transition from Annual Rifle Training (ART) to Annual Rifle Qualification (ARQ), with ARQ more closely replicating combat, including scoring hits based on vital areas of human targets instead of ART’s shape targets and Olympic-style shooting approaches. Weapons Training Battalion Quantico (WTBn-Quantico), partnered with ONR and infantry MOS-producing schools, then developed the Joint Marksmanship Assessment Package (JMAP) to support the Advanced Marksmanship Training Program (AMTP). The AMTP encompasses a ten-day marksmanship training POI as well as the Infantry Marksmanship Assessment (IMA) and can be scaled back to the Rifle Marksmanship Assessment (RMA) for non-infantry Marines. 3.c.  From 2023-present, WTBn-Quantico through Training Command and Training and Education Command (TECOM) developed the first ever MCP to capture and continue driving the revolution in marksmanship lethality. The MCP sets the Marine Corps on a clear path to increase lethality and maintain small unit combat overmatch against future adversaries. 4.  Implementation. 4.a.  The MCP provides for the establishment of a Marksmanship Working Group (MWG) for the implementation of the MCP. The Office of Primary Responsibility (OPR) for the MWG will be the TECOM G3, with WTBn-Quantico serving as the marksmanship proponent.  4.b.  Guided by feedback and refinement from the MWG, the service will implement the provisions of the MCP over the course of FY25 to FY29.  5.  The Marksmanship Campaign Plan document (reference (a)) can be located on the TECOM SharePoint site at https:(slash)(slash)usmc.sharepoint-mil.us(slash)sites(slash) TECOM_ADJ(slash)SitePages(slash)Policies-&-Directives.aspx and will also be disseminated to all GO-level commands via Enterprise Task Management Software Solution (ETMS2). 6.  Concurrent with the release of this MARADMIN, (2) videos will be published to DVIDS and will be available for viewing on the Marines.mil website.  7.  This MARADMIN is applicable to the Marine Corps Total Force. 8.  Release authorized by Lieutenant General Benjamin T. Watson, Commanding General Training and Education Command.//