R 301807Z DEC 24 MARADMIN 635/24 MSGID/GENADMIN/CMC CD WASHINGTON DC// SUBJ/ GUIDING PRINCIPLES FOR THE ETHICAL USE OF ARTIFICIAL INTELLIGENCE BY COMMUNICATION STRATEGY AND OPERATIONS// REF/A/MSGID: M-24-10/YMD: 20240328// REF/B/MSGID: MEMO/YMD: 20230906// REF/C/MSGID: MCO 5231.4/YMD: 20240311// REF/D/MSGID: DODI 5040.02/YMD: 20180420//  NARR/REF A IS THE OFFICE OF MANAGEMENT AND BUDGET MEMORANDUM ON ADVANCING GOVERNANCE, INNOVATION, AND RISK MANAGEMENT FOR AGENCY USE OF ARTIFICIAL INTELLIGENCE. NARR/REF B IS THE DEPARTMENT OF THE NAVY MEMORANDUM ON GUIDANCE ON THE USE OF GENERATIVE AI AND LLM. NARR/REF C IS THE MARINE CORPS ORDER ON MARINE CORPS DATA AND ARTIFICIAL INTELLIGENCE. NARR/REF D IS THE DEPARTMENT OF DEFENSE VISUAL INFORMATION STYLE GUIDE. POC/MOTZ/KN/LTCOL/BRANCH HEAD/OCCUPATIONAL FIELD SUPPORT OFS/CD/TEL: 703-692-1825/EMAIL: [email protected]// GENTEXT/REMARKS/1. As Artificial Intelligence (AI) technology, including Generative AI and Large Language Model (LLM) systems, enhances operations within the Marine Corps, it is crucial for the Communication Strategy and Operations (COMMSTRAT) community to manage the application of AI ethically and effectively. The Communication Directorate mandates the COMMSTRAT community to adhere to the following guiding principles for the ethical use of AI by COMMSTRAT. These principles emphasize the requirement to balance the efficiencies of AI with protecting national security interests and maintaining public trust. Key aspects include the importance of safeguarding national security, transparency about content enhanced using AI, the necessity of human oversight in the release of information, and an understanding of the inherent limitations of AI. These principles aim to responsibly integrate AI as a tool for use in the execution and evaluation of communication plans and strategies while adhering to ethical standards and protecting national security. 2. Use of AI will align with the DOD Principles of Information to ensure the information released is truthful and accurate. AI can be used to increase editorial efficiency or help inform understanding, support legitimate command narratives, and counter mis-, dis-, and malinformation.  3. To uphold our responsibility to protect information when utilizing AI tools, it is necessary to ensure adherence to security, accuracy, privacy, and propriety standards. Only DOD-approved AI technologies will be used. 4. Imagery and video are uniquely truthful and compelling mediums for informing understanding. As such, we will not employ AI to create photo-realistic imagery, video, or news stories for public dissemination. AI will only be used to review written products or to assist with corrective techniques to visual information as specified in reference D. Products adjusted with AI will annotate that adjustment in both caption and metadata (e.g., basic correction of color done with AI). 5. AI can be used to automate processes and enhance understanding of the information environment. 6. It is our responsibility to protect the trust of key publics and the integrity and legitimacy of our commands and missions through the content we release. Over reliance on AI can lead to atrophy of our creative and technical skills and challenge our proficiency in conventional content creation methods. 7. Release authorized by SES April Langwell, Director of Communication, Communication Directorate.//