R 101422Z MAR 26 MARADMIN 094/26 MSGID/GENADMIN/CMC WASHINGTON DC// SUBJ/2026 NAVY-MARINE CORPS RELIEF SOCIETY ACTIVE DUTY FUND DRIVE INITIATING GUIDANCE// REF/A/DOC/SECNAVINST 5340.7B/02JUN2023// REF/B/DOC/DOD 5500.07-R/15MAY24// REF/C/DOC/5 C.F.R. §2635.808/17MAY24// NARR/REF A IS SECNAVINST 5340.7B, FUNDRAISING AND SOLICITATION IN  SUPPORT OF THE NAVY-MARINE CORPS RELIEF SOCIETY.  REF B IS DOD  5500.07-R, JOINT ETHICS REGULATION (JER).  REF C IS 5 C.F.R.  §2635.808, STANDARDS OF ETHICAL CONDUCT FOR EMPLOYEES OF THE  EXECUTIVE BRANCH, FUNDRAISING ACTIVITIES.// POC/COLPO, FRANK/LTCOL/TEL: 571-256-8450/EMAIL:  [email protected]//   GENTEXT/REMARKS/1.  Purpose.  To provide guidance and coordinating  instructions for the execution of 2026 Active Duty Fund Drive (ADFD)  in support of Navy-Marine Corps Relief Society (NMCRS).  In  accordance with reference (a), this message provides tasks and  coordinating instructions in support of the successful execution of  the 2026 ADFD. 2.  Mission.  Commanders will organize and execute a successful fund  drive in support of NMCRS.  Success is defined as ensuring contact  with all active duty service members to inform them about the  resources and support available from NMCRS and facilitate the  opportunity to make a voluntary donation.  The campaign’s theme  “By Our Own, For Our Own” reflects our Corps’ tradition of taking  care of each other. 3.  Execution. 3.a.  Intent. 3.a.1.  Purpose.  Units will raise awareness among all Marines and  Sailors regarding the services and resources provided by NMCRS and  provide opportunity to make voluntary donations. 3.a.2.  Method.  Through appointed ADFD coordinators and key  personnel, execute an intentional, meaningful, and deliberate  messaging and information-sharing campaign through 30 April 2026 to  educate all Marines and Sailors on NMCRS services. 3.a.3.  End State.  Achieve one-hundred percent meaningful contact  to all members and increase awareness of NMCRS programs and services  for all Marines and Sailors.  In addition, afford all active duty  personnel the opportunity to voluntarily contribute to support the  NMCRS mission. 3.b.  Concept of Operations.  Installation and major subordinate  commanders will identify and appoint ADFD coordinators to manage the  campaign at their installations and headquarters.  Unit  (battalion/squadron) level commanders will appoint key personnel to  be the primary executors of the campaign at the unit level no later  than 13 March 2026.  Coordinators, partnering with closest  geographic NMCRS field office staff, will organize and train command  key personnel.  These key personnel will receive training and  promotional resources in preparation for the ADFD.  Unit key  personnel will establish contact with each member of their command  and educate Marines and Sailors on the support and services provided  by the NMCRS.  Unit key personnel will afford Marines and Sailors  opportunities to make a voluntary donation to the fund drive.   Progress of the fund drive will be reported and monitored weekly at  the regional level (each NMCRS field office) by key personnel, via  the Command ADFD Coordinator and regional NMCRS staff. 3.c.  Tasks. 3.c.1.  Marine Corps Component Commands. Coordinate and supervise the organization and execution of the 2026  ADFD in support of NMCRS for assigned operational forces and  headquarters personnel.  Marine Corps Component Commanders  supporting Geographic Combatant Commanders are directed to make  liaison with the closest geographic NMCRS field office for  assistance with the 2026 ADFD in support of NMCRS. 3.c.2.  Marine Corps Forces Reserve (MARFORRES). Coordinate and supervise the organization and execution of the 2026  ADFD in support of NMCRS for assigned active duty forces within your  command.  Ensure key personnel are appointed at each station and  report progress through a centralized ADFD Coordinator at MARFORRES  headquarters. 3.c.3.  Marine Expeditionary Force Commands. Ensure key personnel are assigned down to the individual  battalion/squadron level.  Training of key personnel will be  achieved via local NMCRS field office staff and ADFD Coordinator  assigned to the regional installation command. 3.c.4.  Training and Education Command. Ensure key personnel are assigned at each Marine Corps training  location.  Training of key personnel will be achieved via the  local/nearest NMCRS field office staff and ADFD Coordinator assigned  to the regional installation command. 3.c.5.  Marine Corps Installations Command (MCICOM) 3.c.5.a.  As the main effort, ensure an Installation ADFD  Coordinator is appointed at each regional site to serve as the  primary liaison between NMCRS field office staff and the key  personnel with each tenant command at the Major Subordinate Command  level and above. 3.c.5.b.  Act as the overall Marine Corps ADFD Program Coordinator. 3.c.5.c.  Provide training and promotional aids to supported units  via the NMCRS field offices located aboard or near your  installations. 3.c.5.d.  Coordinate and supervise the organization and execution  of the 2026 ADFD in support of NMCRS for assigned personnel in  addition to installation tenant commands not assigned to the  operating forces. 3.c.6.  Marine Corps Recruiting Command.   Appoint an ADFD Coordinator and key personnel as required to  coordinate the organization and supervise the execution of the 2026  ADFD in support of NMCRS for assigned personnel. 3.c.7.  Marine Corps Logistics Command. Appoint an ADFD Coordinator and key personnel as required to  coordinate the organization and supervise the execution of the 2026  ADFD in support of NMCRS for assigned personnel. 3.c.8.  Marine Corps Systems Command. Appoint an ADFD Coordinator and key personnel as required to  coordinate the organization and supervise the execution of the 2026  ADFD in support of NMCRS for assigned personnel. 3.c.9.  Commanding Officer, Henderson Hall. Appoint the National Capital Region (NCR) ADFD Coordinator and  oversee the 2026 ADFD in support of NMCRS for Headquarters Marine  Corps units within the NCR. 3.d.  Coordinating Instructions. 3.d.1.  Commands tasked in this message will identify and forward  contact information for their ADFD Coordinator and key personnel to  the regional NMCRS field office no later than 16 March 2026.   Coordinators will organize each MSC, Region, or District assigned  to their respective commands, and oversee/support unit key personnel  executing the 2026 ADFD in support of NMCRS. 3.d.2.  Fund drive training and execution will be coordinated with  installation or supporting regional NMCRS field office staff.  This  includes support for promotional resources, training, and sharing of  best practices. 3.e.  If required by operational commitments, commands may extend  the campaign beyond 30 April, as necessary, to accommodate units  that may be unavailable during the primary fund drive period. 3.f.  Official Participation in ADFD. 3.f.1.  Pursuant to references (a) through (c), Marines are  permitted to officially endorse and participate in ADFD fundraising  events.  All participants must uphold the policy of truly voluntary  giving during the 2026 ADFD in support of NMCRS. 3.f.2.  Authorized 2026 ADFD in support of NMCRS fundraising  activities include, but are not limited to: 3.f.2.a.  Official endorsement of NMCRS and personal solicitation  by Navy and Marine Corps personnel to Navy and Marine Corps  personnel. 3.f.2.b.  Command-sponsored raffles, lotteries, and carnival-type  games of chance provided the proposed games comply with the  requirements set forth in references (a), (b), and (c). 3.f.2.c.  Speeches, meetings, videos, and other methods of  communication used to facilitate meaningful contact with Navy and  Marine Corps personnel. 3.f.2.d.  Consistent with the rules for the use of appropriated  funds, commands may authorize the use of appropriated funds for  traditional kickoff events, recognition ceremonies, and  non-solicitation events to support the ADFD. 3.f.2.e.  Setting command goals for one-hundred percent meaningful  contact with Navy and Marine Corps personnel. 3.f.3.  The following prohibited activities are counter to this  policy and include, but are not limited to: coercive solicitations  or goal-setting activities tied to raising a threshold dollar  amount;  actions that do not allow, or create the appearance that  Marines or Sailors do not have a free choice to give or not to give;  actions that do not allow, or create the appearance that Marines and  Sailors do not have a free choice to publicize their gifts or keep  them confidential; casino-type games of chance;  and solicitations  outside the government. 4.  Administration and Logistics. 4.a.  Coordinators will ensure that execution plans are in  compliance with legal and ethical standards through a legal review  when necessary. 4.b.  Reporting.  Weekly reports of personnel contact and funds raised will be  reported and submitted by unit key personnel to the regional NMCRS  field office via the tracking tool found at https: //adfdreporting.nmcrs.org. This web-based reporting tool  developed by the NMCRS will be used to report progress on a weekly  basis during the execution period.  Instructions on the use of this  application and other valuable resources for ADFD execution can be  found at https://www.nmcrs.org. 4.c.  Promotional resources and training for Coordinators and unit  key personnel will be provided by either the Marine Corps  installation or closest geographic NMCRS field office staff.   Personnel from these offices will be prepared to support the fund  drives taking place aboard their installations and must be leveraged  for the preparation and execution of this fund drive. 5.  Command and Control. 5.a.  Director, Marine Corps Staff will have oversight of the Marine  Corps’ efforts for the 2026 ADFD in support of NMCRS.  Commander,  MCICOM, as the main effort, will maintain visibility of the Marine  Corps’ progress throughout the fund drive via the NMCRS tracking  tool.  Commander, MCICOM will provide the Director, Marine Corps  Staff with a weekly status report. 5.b.  Communications. Commanders will utilize the NMCRS tracking tool located at  https://adfdreporting.nmcrs.org/ to provide weekly  updates to the Commandant of the Marine Corps via the Commander,  MCICOM.  The NMCRS tracking tool will be the primary means by which  updated information on individual commands’ progress can be viewed. 5.c.  All questions regarding this message and the execution of the  ADFD should be addressed to the nearest NMCRS field office staff  and/or installation/regional ADFD coordinators. 6.  Release authorized by Lieutenant General Paul J. Rock Jr.,  Director, Marine Corps Staff.//